WDCD 2025
Amsterdam, Netherlands
Eugène Riconneaus Keynote - What Ocean Can Do
This year’s edition of What Design Can Do turned Amsterdam into a vibrant hub of creativity, activism, and innovation. Hundreds of creative minds explored how design sparks real change— through truth-telling, exploring climate futures, and by redesigning belonging. WDCD 2025 focused on shaping the circular future, one inspiring project at a time, and highlighting the power of design to create more sustainable worlds.
From designer to scientist, Eugène Riconneaus joined the event as winner of the 2025 edition, and speaker, to share how ER Ocean Recherche is combining the best of both worlds, by developing new materials from marine biomass, with the potential to change the textile and fashion industry for the better.
When design begins at the very conception of materials, it holds both the power and the responsibility to reimagine industries.
“True innovation cannot be expected to emerge design-ready — unless designers are part of its very origin.”